ADVERTISING NOW.ONLINE
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書籍介紹:
作者：Wiedeman Julius ISBN：978-3-8228-4956-9 出版日期：2007 出版者：TASCHEN |
本書介紹:
就是你在網頁的對話框中輸入你想讓牠做的動作，牠便會照你輸入的動作去動，
這看似有趣的網站其實是一篇速食業者的行銷廣告。
還有一篇洗潔劑的廣告，LOADING時一件一件衣服丟進洗衣機
讀取完成後一串嶄新潔白的衣物就呈現在畫面中，清楚生動的訴說產品的清潔力
裡邊介紹了近年來傑出的網頁廣告
裡面分了8個類別來介紹這些網頁:
FOOD&BEVERAGE
MEDIA
MISCELLANEOUS
SERVICE&RETAILERS
SPORTS&APPAREL
TECHNOLOGY&GAMES
TRANSPORT
還附有一張DVD光碟
本書內容:
This second installment in TASCHEN`s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe`s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you`ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
延伸閱讀
2009.07.07 新書介紹：ADVERTISING NOW. PRINT
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